Digital Billboards vs Traditional Billboards


OOH Advertising is an extremely effective mode of advertising because of its visibility and diversity of the audience. Outdoor advertising includes, but is not limited to, billboards, banners, street furniture, and vehicle wraps. Billboards are the most typical type of outdoor advertising. But what type of billboards are better? Digital Billboards vs Traditional Billboards.


We will do a comprehensive and comparative analysis of the merits and demerits of both types of OOH Advertising billboards. And then we will try to understand which one is better for you.


1- Location


The common rule of the best OOH campaigns is any effective billboard campaign must place its ads in high-traffic regions. They maximize their audience. Of course, the cost increases with traffic density; but, the revenue it brings easily covers that cost.


A DOOH billboard is your best option if you want to increase brand awareness among a broad audience because they are typically located in or near urban areas with heavy pedestrian traffic.


You might wish to test your message on a different demographic or you might need to advertise a completely new product line. Traditional billboards in strategic areas are frequently a better option when you need to truly focus those impressions.


2- Influence


The lights, colors, and moving images on a DOOH billboard have a way of drawing attention to themselves. However, if you place an ad on a digital billboard, you may have to share the screen with up to five other businesses.


On the other hand, conventional billboards are exclusive. For a certain period of time, only your advertisement is displayed there. This means that SMEs can acquire the most exposure possible in their intended location. 


However, the psychological impact of digital advertising is still higher. And Traditional billboards are often ignored. Post My Ad is a company that gives you the best technological know-how for Digital advertising.


3- Pricing and Cost


The single-word truth is that DOOH Billboards cost higher than traditional ones. But we need to do a cost-benefit analysis here. Traditional billboards are specific and more expenditure goes into their planning and campaigning of them. This is because you can not change the ad once you have posted it. 


Digital OOH Advertising gives you the opportunity to test out different ad campaigns. You can analyze the results and get to a conclusion about which one suits you the best. One of the best DIY companies that can help you with this is Post my Ad. 


CONCLUSION


To conclude, in Digital Billboards vs Traditional Billboards, Digital Billboards have an edge. DOOH Boards have better locations since the world is moving towards a digital era now. They can influence better and reach more people. 


And they are able to cover their cost. If you want technological assistance with the best DIY technology in Digital Advertising, Post my Ad is the best company for that.

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