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Showing posts from February, 2023

How to use Digital Billboards effectively?

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It is undoubtedly amazing how far OOH Advertising s ince the older times. Earlier there were paper-printed signs on the walls as an advertisement and now we have things like a DOOH billboard . But Digital Billboards aren’t that easy to understand as well, you need to know how to operate them. This is a blog answering “How to use Digital Billboards effectively?”.  There are certain techniques that you can use to make the most out of Digital Billboards. There is certain technological help and advancement that goes into this as well. Post My Ad can help you with that.  Consider the following techniques to use a DOOH Billboard most effectively:  1- Visuals Digital billboard design differs from traditional billboard design. LED signage acts as its own light source, negating the need for outdoor illumination. As a result, marketing teams have considerably more creative freedom when developing new campaigns because they are no longer dependent on the time of day or the weather ...

Digital Billboards vs Traditional Billboards

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OOH Advertising is an extremely effective mode of advertising because of its visibility and diversity of the audience. Outdoor advertising includes, but is not limited to, billboards, banners, street furniture, and vehicle wraps. Billboards are the most typical type of outdoor advertising. But what type of billboards are better? Digital Billboards vs Traditional Billboards. We will do a comprehensive and comparative analysis of the merits and demerits of both types of OOH Advertising billboards . And then we will try to understand which one is better for you. 1- Location The common rule of the best OOH campaigns is any effective billboard campaign must place its ads in high-traffic regions. They maximize their audience. Of course, the cost increases with traffic density; but, the revenue it brings easily covers that cost. A DOOH billboard is your best option if you want to increase brand awareness among a broad audience because they are typically located in or near urban areas with he...

5 benefits of billboard advertising that you might not be aware of

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When choosing the best mode of advertising for your business, it is obvious that you will feel conflicted. But iconic billboards come to mind whenever you think about proven advertising methods.  It is still one of the best ways to reach customers on the go. There are many reasons for the same. Here are 5 benefits of billboard advertising that you might not be aware of. Diversification of Audience It is very hard to target one niche of customers. It is a choice that eliminates other audiences if you advertise with targeted ads. Billboards offer a wide range of diverse audiences, everyone passing by your billboard is going to look at it.  No company can know who is their only audience, there will always be customers lost. Businesses have a unique opportunity to connect with a wide variety of consumers thanks to billboards.  You may have greater options for targeted advertising with other advertising strategies. But billboards can reach individuals you didn't even know exis...